![]() Google Maps launched the first version of their product, a desktop application, in 2005 as a solution to help modern consumers navigate from Point A to Point B. Some of the Key Mapping Players and How they fit into the Larger Technical Narrative After it was acquired and relaunched as Google Maps and Google Earth, the first web-app for consumer facing mapping content was born. Now known as Keyhole, the technology was acquired by Google in 2004. Intrinsic was a group of pioneering engineers determined to build a cross-platform video game engine (a ten year predecessor to Unity) that accidentally created Google Earth. It was because of these technical innovations (GPUs, APIs, etc.) that in the early 2000s a company called Intrinsic was able to come to fruition and ultimately change the consumer mapping industry. In the 1990s there were a few pivotal moments in the realm of computer architecture, computational infrastructure, and computer hardware that enabled the next generation of mapping technology. To better understand where future opportunities may exist, let’s look back at where it all began. But even with its current imperfections, innovations in mapping have undoubtedly changed our lives for the better and generated attractive investor returns along the way. Case in point, the examples of GPS directions taking drivers on wild journeys through parks and lakes. Mapping technology, which leverages GPS and Earth Observation data, has become ubiquitous in our daily lives, so much so that we trust it implicitly even when it’s not perfect.
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